Internet Basics & Web Development
This course is designed to prepare the young minds for the field of web development and design.Web development is the work involved in developing a web site for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex web-based internet applications and social network services.
HTML
CSS
Javascript
Jquery
SQL
Ajax
ASP.NET
ASP.NET MVC
Digital Marketing
Search Engine Optimization
This course helps our students in the process of maximizing the number of visitors to their search engine.Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and organic search results.
Ranking website on the first page of Google
Learn white hat on page and off page SEO.
Learn entire local SEO process
Identify the best, most profitable keywords
Optimization of local website for maximum SEO benefit
Find and obtain high quality back links and specific local business back link opportunities
Build quality citations for fast ranking
Social Media Optimization
In todays scenario Social Media affects the most of the population so it is the best tool for marketing but it is effective only if our content is social-media optimized which this course of ours' teaches you.Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
Foundation of social media
Auditing organisation
Plan goals and create a vision
Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
Build a social media strategy
Use advanced features of the most popular social networks
Understand the wide scope of social media
Understand the risks of social media
Use social media not just for marketing, but for customer services
Understand the fundamentals of content marketing
Google Analytics
Our Google Analytics course provides our students the complete knowledge about Google's measurement tools so that they can grow their business through intelligent data collection and analysis.Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Understand how the tool works
How to use it for right data decisions
Important Google Analytics reports
How to think in context
PPC Advertising
In this course we inculcate the skills of PPC advertising in our students.PPC advertising is the way of digital advertising in which the advertiser needs to pay each time his add gets clicked.Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Foundation of Social Media Marketing.
Create highly optimized and high quality paid ads on all Social Media platforms.
Learn Instagram Marketing
Monetization of social platform.
Twitter Marketing strategies.
YouTube marketing.
Google Business to benefit your local business and help your Search Engine Optimization.
LinkedIn ads to grow your business.
SEO and content marketing.
Learn social media marketing.
Learn the power of Pinterest promoted pins and the Pinterest Marketing strategies.
Digital Marketing Strategies
This course focuses on the series of actions or methods that help you achieve your company goals through carefully selected online marketing channels. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, and any other digital medium.
Marketing Fundamentals
The Digital Marketing Framework
Content Marketing
Paid Marketing
Social Brand Management
Search Engine Optimization
Email and Affiliate Marketing
Mobile Marketing
User Retention and Engagement
Web Analytics
Campaign Planning
