Digital Marketing Strategies

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On Page SEO

On-page SEO is a search engine optimization technique to help search engine bots understand, what your page is all about. By tweaking and optimizing features like Meta title, description, Heading tags, Internal links, you could increase the chances of achieving a higher rank in search engines.

Meta Tags

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about




  • Meta Keywords Attribute - A series of keywords you deem relevant to the page in question.

  • Title Tag - This is the text you'll see at the top of your browser. Search engines view this text as the "title" of your page.

  • Meta Description Attribute - A brief description of the page.

  • Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page.

Keyword Analysis

Keyword analysis is the process of analyzing the keywords or search phrases that bring visitors to your website through organic and paid search. ... For this reason, keyword analysis is an important skill for both SEO and PPC experts.

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The Importance of Keyword Analysis

  • Optimize Spend: Distribute more budget to successful keywords and eliminate wasteful spending on those that aren't producing results

  • Increase Conversions: Identifying and focusing on well-converting keywords is good for conversion rate optimization and return on investment (ROI)

  • Eye Trends: Knowledge of keyword search frequency provides insight into market behavior which you can apply to multiple aspects of your business

  • Prioritize Your Time: Keyword performance guides campaign importance--spend your time optimizing areas that have the biggest impact on your bottom line

  • Find New Markets: Use keyword analysis to expand your long tail efforts and discover more specific keyword queries and corresponding warm leads

Competition Website Analysis

competitive analysis involves researching the links, keywords, content, and more of your SEO competitors in order to reverse-engineer the most successful elements of these tactics into your own SEO strategy.

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  • Identify Competitors

  • Analyze the competitive landscape

  • Study backlink growth

  • Study traffic breakdown by country

  • Spy on competitors’ organic keywords

  • Spy on competitors’ featured snippets

  • Find competitors’ most popular content

  • Find competitors’ most linked content

  • Find competitors’ PPC keywords

Website Speed Optimization

Website speed optimization is a technique for improving how fast a page loads. Website speed impacts user experience, so it’s a critical component of a successful SEO strategy.

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How to Improve Website Loading Speed

  • Enable website caching

  • Audit your plugins

  • Minimize your use of HTML, CSS, and JavaScript

  • Compress site files

  • Reduce the number of redirects

  • Use optimal graphics formatting

  • Host videos on third-party sites

  • Upgrade to better hosting

Internal Link Building

Internal links Internal links are hyperlinks that point to pages on the same domain. These are different than external links, which link out to pages on other domains.



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To set up your internal linking strategy, there are several things to take into account.

  • Determine the ideal structure for your site

  • Decide what your most important content is

  • Add contextual links

  • Link hierarchical pages

  • Consider adding a related post section

  • Try adding navigational links

  • Add links to your taxonomies

  • Consider adding links to popular or recent posts

Site Map

A sitemap is a blueprint of your website that help search engines find, crawl and index all of your website’s content. Sitemaps also tell search engines which pages on your site are most important.


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Sitemaps are a necessity for SEO.

A sitemap is defined as a simple directory or guide that holds information along with other details on web pages that are contained on a website, in addition to the content on these pages. Search engines will do their job in crawling a sitemap to find and identify all information that is applicable to a specific search query that has been performed. The pages within the directory are listed in a logical hierarchical order, where the most relevant pages will be listed at the top, and the least relevant pages will be placed closer to the bottom.

Off Page SEO

Off-page SEO refers to techniques you can use to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is more than that.

Directry Submission

Directory submission is an off-page activity of SEO. It is a very basic activity too. Directory submission is a method of improving page rank as well as site rank. Directory Submission is an off page factor which helps to optimize your webpage.

Social Book Marking

Social bookmarking is a centralized online service which allows users to add, annotate, edit, and share bookmarks of web documents. The web pages we bookmark on social bookmarking sites are considered as a quality back links in the eyes of search engines.

Social Media

Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure. They add up and influence search engine optimization in many directions like Increase brand recognition etc..

Article Submission

Article submission is an off-page optimization activity. It refers to attracting traffic by submitting SEO optimized articles to popular article submission directories. It is a long term SEO activity which helps increase backlinks and boost pagerank of your website or blog.

Blog Commenting

Blog commenting is defined as a relationship between blogs, bloggers and blog readers. It is a great way to exchange ideas, thoughts or opinions about what people feel for a particular topic or a blog post. Blog comments helps the blog to attract traffic and makes it social.

Review Posting

Review posting means that we have to write the reviews of different products and brands and then submit it to different review submitting sites, So that your website will get some good reviews about your products and brands.