Google Analytics

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Audience Overview

Location: The location report provides information about the geographic location of your users (i.e. Country).To see the State and the City where your users come from, click on the interactive map.


New vs. Returning Users: This report provides information about the total number of visitor to your website and furtherbreaks down that number into new vs returning users.

Browser & OS: This report provides information about what browsers people have used to access your website

Mobile Overview: This report provides information about the devices category people have used to access yourwebsite (desktop vs mobile vs tablet)



Acquisition Overview

Source/Medium: This report provides information about both the source (i.e. the origin of your traffic, such as a search engine (for example, google) or a domain (example.com)) and the medium (i.e. the general category of the source, for example, organic search (organic), cost-per-click paid search (CPC), web referral (referral)) of the traffic data.

Referrals: The referrals report provides information about the segment of your web traffic that arrives to the website through another source, like through a link on another domain.

AdWords, SEO & Social: This report provide information about your current and past AdWords campaigns, the performance of your website on search engine results (SEO) and traffic from social media websites.

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Behavior Overview

Behavior Flow: The Behavior Flow report visualizes the path users traveled from one page or Event to the next. This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content issues.

Site Content/All Pages: This report provides information about which are the most visited webpages of your website.

Landing Pages: The Landing Pages report provides information about which is the first page people visit when they land on our website.

Exit Pages: The Exit Pages report provides information about which is the last page people visit before they leave our website.